Assessing the competition

• Get the top keywords of the analyzed website
• Get the Google top-3 results for these keywords
• Analyze each website

Ahrefs will be helpful for that. Go to Site Explorer, enter the URL, and go to Organich search / Organic keywords.

By default, the list is ranked by traffic. Therefore you have to take the top keywords, for instance the 5 first.

Don’t forget to select the appropriate country. You need to select the country where most of revenues are coming from.

In this screen you will find the current ranking position of the website for the keywords. Clicking on each keyword and scrolling down will display the first 10 top sites ranking for this keyword. Additionally, by clicking on the right small arrow you have a summary of the backlink profile.

In this example, the website ranked n°1 for the keyword has only 1 referring domains. So the competition does not seem too tough.

You can then review each competiting webpage, to assess the content (length, quality). It should be done manually for now.