Proper Due Diligence typically takes 7 to 14 days, depending on the complexity of the asset and the responsiveness of the seller. The goal is not speed — it’s accuracy.

Fast DD (3–5 days)

Possible only for simple assets such as:

• Small affiliate sites
• Basic content blogs
• Low‑complexity e‑commerce stores
• Assets with clean, transparent data

Even in these cases, rushing increases the risk of missing hidden expenses or manipulated metrics.

Standard DD (7–14 days)

This is the normal timeframe for most acquisitions. It allows enough time to:

• Verify traffic sources
• Validate revenue with raw data
• Review expenses and operational workload
• Check for founder dependency
• Analyze technical or platform risks
• Compare seller claims vs. real performance

This is the window where most red flags appear.

Extended DD (14–30 days)

Required for:

• SaaS with technical dependencies
• Complex e‑commerce operations
• Assets with multiple revenue streams
• Businesses with incomplete documentation
• Sellers who delay or restrict access

The more moving parts, the more verification is needed.